I prefer to keep a few key elements in mind – what makes your art unique, and which ones it feels easy to use (and vice versa). Here are my basic tips:

1. If you’re using a character or element on a whole game, it’s more or less set. You can use it until you run out of material, while you still create your unique style. If you’ve got the right idea, it’s easy to expand upon that. I have a feeling my style will change over many, many hours of play. I tend to avoid characters where I feel the need to show more variety. The reason is that, when I go through a dungeon or fight the boss, I feel like I’ve established the world a little better, and I don’t want to add my own details to that (like adding a new NPC or putting them in a new situation, or adding a new weapon to the game). I like that feeling of establishing the world, and I don’t want to add too much to it.

2. In the beginning, look at other games. Are they taking the style or theme of their world or character/element fairly seriously? Do they know how to follow the genre well? Is the world or character or element unique, well-written, or not so well written? Is anyone really contributing to the world? Take what you like, and then build on that. I like to add my own things to the world, and I don’t feel compelled to use the same styles and themes. For example, I tend to favor the ‘dark fantasy’ style, where everything is dark, there’s the possibility of a lot of magic happening, and everyone is extremely cool-looking. This style makes things hard to understand and easy to create, but I prefer the idea of ‘well-written’ fantasy, and not every area needs to be filled with awesome magic.

3. Look for what is currently available in other games. I often get frustrated with new games, where, because I like the design, but because it sucks, there isn’t a lot of variety. That’s OK! There’s a vast community out there. I’m not looking to copy or copy-paste, I am looking to make my own ideas, and have fun doing it! Just like the world, if your game is going to be huge, you shouldn’t copy or copy-paste too many of the existing styles. There should be a wide variety of styles:

4. Look

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