This is, in part, a matter of taste, but also of aesthetics. I’d be willing to bet that you’re familiar with the idea of naming a building something like “The Shop” or “The Crafty”. Most successful woodworking businesses today are more interested in quality than size, especially in small spaces or for use with other crafts.
We can call this aesthetic “quality” because every customer deserves a good design when shopping around. This is also an advantage as it limits the competition and improves the quality and price. In addition, the names of your customers can help to differentiate your product and the prices of your products at a glance.
I know what you’re thinking, and I hate to disappoint you, but the “Old & New” shop is better than the new shop—well, at least when it comes to aesthetics, you get the benefit of the old. But why is there still a preference for the old?
This, I think, reflects the fact that the “old” shop is no longer relevant, especially in the larger cities where we’re moving more quickly to the 21st century. It’s like the old adage, “If you can’t beat ’em, join ’em”, or better yet, “Only as fast as ’em want to go”.
Where is the biggest change or growth in the woodworking and DIY woodworking market in the next few years?
The rise of woodworking and DIY kits has really grown and gained traction in the UK and US. If you’re planning a woodworking or DIY project, and you’re looking for products that can be used right away, kits make perfect sense.
I also think that the demand for woodworking kits in the UK and the US will continue to grow as woodworkers begin to seek new ways of making beautiful, functional wood products and tools.
What is your advice to woodworkers planning to start up a woodworking business in the UK or the United States?
Here’s my list of tips that I’m sure you’ll feel is useful.
If you are a self-styled and very successful woodworker, chances are you’ve already done it once. Your first step should always be to establish yourself as a successful business and start selling your wares. It’s hard work and it all depends on what you want to achieve and how much it costs.
If you want high volume, then your initial steps should include going into business with friends and family
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